The Jordan 4 Red Cement

A masterpiece by Tinker Hatfield

Another masterpiece from Tinker Hatfield, the legendary designer, this shoe is often associated with Michael Jordan's brilliant basketball game, which has made the Jordan brand a true myth.

The new look of  the Jordan 4

Now, in its latest iteration, the Jordan 4 has reinterpreted the signature 'White Cement' color scheme, adding red accents instead of the traditional speckled grey shades. Otherwise, however, the shoe remains mostly true to form, with a white leather upper and black detailing along the sole, eyelets and lining. Of course, this Air Jordan 4 also features the distinctive Air cushioning visible in the midsole.

The hype about the Jordan 4

Currently, the Jordan 4 is enjoying incredible popularity. It almost doesn't seem to matter which color is released, because the Air Jordan 4 sells out in no time. Originally designed in 1989 by Tinker Hatfield, this model is experiencing a renaissance almost 35 years later. This is certainly due to the numerous impressive collaborations that have appeared on the Jordan 4, as well as the fact that this sneaker perfectly captures the current zeitgeist.

Get your own Jordan 4 Retro "Red Cement" now and be part of the current sneaker hype!